![]() That would be considered content duplication. ![]() I mention this because let’s say we have an eCommerce store targeting users in the United States and we want to expand into Canada, you shouldn’t just copy all of the already existing content onto a new site and the only modifications you make is changing the currency and the shipping country. Google has stated that it usually doesn’t penalize duplicate content, however, it’s definitely something that you want to avoid in order to not cause any indexation problems. If identical or very similar content can be accessed via two or more different URLs, then chances are that you will face a duplicate content issue. Right now it’s not possible to geotarget whole regions like the European Union or North America. So if you think about expanding your business and going international further down the road, either start with a gTLD in combination with subdomains or subfolders from the beginning (more on that soon), or otherwise you’ll have to manage two or more separate country-specific sites. This also means that you cannot geotarget them to another country. ‘C ountry code top-level domains‘ (ccTLDs) such as and awesomeoutdoorgear.ca are country-specific domains, which means that they are automatically geotargeted to the associated country. I’m going to explain how to implement geotargeting for your website(s) in a minute, but before I would like to mention three other important aspects: Of course there are many more!ĬcTLDs, Regional Targeting & Duplicate Content Issues ![]() Please note: I’ve presented only one example for when geotargeting is useful. This is one situation where you can use geotargeting to your advantage. So how do search engines – first and foremost Google and Bing as they hold the biggest market share – know that your store is only relevant for users from the U.S.?īecause after all, if you don’t ship your sleeping bags to Canada, why should your website show up in google.ca each time a Canadian user searches for ‘buy sleeping bag online‘? For this search query your store is almost 100% irrelevant, so it shouldn’t be listed in the search results.Īt the same time it’s all the more important that your store is correctly indexed in the U.S. You could even deliver your goods worldwide and keep the same generic top-level domain name. If you think about it, it would also make sense to run an eCommerce store for outdoor gear targeted at Canadian residents or people living in the UK and still name it. Now is what’s called a ‘ generic top-level domain‘, or short gTLD, which means that it’s not specific to any country. Let’s imagine that you run an eCommerce store for outdoor gear targeted at all the people but only the people living in the United States and your website’s name is. With the help of geotargeting you can tell search engines which of your domains, subdomains, and subfolders is the most relevant for users in a specific country. What Is Geotargeting And When Is It Useful?įirst of all, I would like to define what geotargeting is and explain why it’s needed to make sure that we are all on the same level. I’ve also included detailed step-by-step instructions on how to set up geotargeting in your Google Search Console (former Google Webmaster Tools) and Bing Webmaster Tools. But the concept behind geotargeting is not the easiest to understand, which is why I would like to provide you with some guidance in this article. ![]() Geotargeting is an important part of international SEO and can benefit your search engines rankings, if done correctly. How To Geotarget A Website In Google & Bing Webmaster Tools
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